According to Gartner, the influence of real-time location on customer interactions will grow from today's 4% to 30% by 2022 due to the urge to improve business processes and to engage more with customers by delivering contextually-relevant experiences.
Around 29% of organizations are actively using location intelligence capabilities says Gartner. However, they estimate that only 4% of these organisations perform location analytics in real-time.
Indeed, businesses are increasingly leveraging the streaming data generated by all devices, sensors, vehicles and people to take decisions faster.
To go further, you may consult our GeoInsight page or read our White Paper: Contextual Marketing: for a sustainable differentiation in telecoms.