Pyramid Research asserts that operators who are able to make Big Data Analytics (BDA) work for them will be at a significant advantage over their competitors in a market environment characterized by diminished variations between operators and the services they offer.
Ozgur Aytar, Director of Research at Pyramid Research, explains: “Our industry survey demonstrates that one of the most challenging aspects of the telco BDA implementations is the need for a significant shift in the structure and culture of the organization.