The proliferation of connected screens (TV, tablets, smartphones) has created an unprecedented competitive environment for Out-of-Home advertisers. It's time to fight back!
Apply for new urban markets with a competitive edge in bid response:
Who said Dynamic Creative Optimization (DCO) drive-to-store was only devoted to on-line ads?
LBA allows personalized and contextualized messages, just like DCO! Use geolocation data to better tailor your offers to each individual customer, while "just-in-time" geolocation through open APIs allows you to communicate with customers the instant they enter a strategic area.
More often than not, marketing professionals have to choose between personalization and real-time. What about you?