Marketing contextual traits – Rogers

Context

Location data has been commonly used by operators for QoS purpose and rarely monetized in commercial use cases. Deriving insights and additional customer characteristics out of location data was not intuitive and straightforward task.

Solution

Thanks to Intersec's advanced location platform, collecting mass scale location data with high accuracy and processing it in real time enabled Rogers to build innovative marketing campaigns
Customers were tagged based on location data and stop segments using Intersec's campaign builder.

By keeping such campaigns running over time helped gain confidence and reduce false positives

Once identified, customer traits are being utilized in cross-/up- sell activities pushing roaming and data passes in some cases and targeting customers with relevant information such movies based on their characteristics

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Our absolute focus is on user experience. The Intersec solutions allow us to segment our entire subscriber base in a much smarter way and to orchestrate highly-personalized journeys to better serve, satisfy, and delight our customers.