Enhancing Telecoms' Worth: The Metadata Advantage
Compliance: Communication Service Providers (CSPs) are subject to a range of public safety regulations governing data privacy, mission-critical communications, and location provisioning for:
Technology: Technological disruptions are also a significant factor in driving change. CSPs are facing intense competition from established players and new entrants and must deliver new levels of connectivity, innovation, and efficiency in a wide range of industries and applications. CSPs are transitioning from the traditional mindset of growth through acquiring/retaining new customers to becoming Network as a Service (NaaS) companies where the focus is on capitalizing on the network itself. Meanwhile, 5G SA is expected to significantly improve positioning accuracy, speed, and latency, thus location-based services (LBS) play a critical role in monetizing the new capabilities of the 5G network. It enables innovation in various sectors such as connected vehicles, Industry 4.0, Smart Farms, IoT, or Augmented/Virtual reality.
Such improvements enable significant advancements in various sectors. For example, rather than simply sending public warnings quickly, public authorities now expect to receive instant feedback from the field, including population movement. 5G positioning can also be used in smart cities to monitor traffic flow, optimize energy consumption, or track the location of vehicles.
In contrast to over-the-top (OTT) vendors, CSPs have become trusted providers of consumer data by ensuring data privacy and enabling third-party services safely. "Thanks to telcos’ vast amount of data and high-engagement channels, they can roll out cookie-free and privacy-friendly data-driven solutions for advertising, credit risk and intelligence", explains Pedro Uria Recio, Chief analytics & AI officer at True Digital, one of Thailand's largest technology businesses in this Forbes article.
Such examples contrast with the OTT vendors who openly benefit from the resale of personal data. By playing by the rules, CSPs minimize the risk of data breaches and compliance violations, while safeguarding their reputation, unlocking new business opportunities, and building a competitive edge.
In the realm of IT infrastructure, software plays a crucial role in capitalizing on data. However, it is regrettably often seen as a cost center despite its role in revenue growth. To pursue growth strategies, telecoms need to focus on infrastructure on the one hand and applications on the other. The Intersec platform helps CSPs reinvent their value-creation formula and fundamentally reimagine their business, by 1) relying on disruptive technology solutions that enable fast data analytics, location intelligence, mass communication, and AI-based decisions, 2) leveraging ready-made applications for a variety of compliance and commercial use cases, and 3) seamlessly plugging in any new and disruptive use cases.
Intersec location intelligence experts have crafted a buying guide to help CSPs select their network location platform, covering legal considerations, business drivers, and the latest technological trends relevant to their purchasing decision.
Intersec is the European leader in telecom metadata and location intelligence solutions. The teams build their products and solutions using privacy by design as the default approach, constantly tightening data protection measures while providing high flexibility, allowing configuration of the necessary level of privacy enforcement mechanisms for each use case, in accordance with local applicable regulations.
To read the article on Telecompaper's website, please follow this link.