Paris, April 29th, 2014 - Telefonica signed a global contract with Intersec to enable revenue-generating location advertising services.
Intersec, a global leader in telco-specific big data solutions, has been chosen by Telefonica, one of the world’s largest telecommunications companies in terms of market capitalisation and number of customers, to provide geolocation services and improve the company’s mobile marketing offer in several countries in both Europe and
Latin America.
Intersec ́s Igloo platform is a disruptive services enabler which collects all types of metadata from the CSPs’ networks (OSS and BSS) in real-time. It allows operators to send targeted advertising or base management offers based on subscribers’ location data.
Telefonica comments (Jason Tunstall, Director of Technology) “we choose Igloo for its ability to handle both passive and active location, but also for its capability to crunch a very large amount of data in real time with a very limited hardware footprint. We are looking for ways to spearhead new and innovative usages of our location data and Intersec’s Igloo
is a key element of that.” Igloo™ is based on Intersec core technologies, including a highly efficient big data layer, storage, caching and rules engines, which can be shared across several applications.
Yann Chevalier, Intersec’s CEO adds: “We are delighted that our location based technology has been chosen by such an important an innovative company and that it will be rolled out in several countries around the world. We look forward to working with Telefonica to make this initiative an outstanding success to inspire other operators.”
About Telefónica
Telefónica is one of the largest telecommunications companies in the world in terms of market capitalisation and number of customers. From this outstanding position in the industry, and with its mobile, fixed and broadband businesses as the key drivers of its growth, Telefónica has focused its strategy on becoming a leading company in the digital world. The company has a significant presence in 24 countries and a customer base that amounts more than 320 million accesses around the world. Telefónica has a strong presence in Spain, Europe and Latin America, where the company focuses an important part of its growth strategy. Telefónica is a 100% listed company, with more than 1.5 million direct shareholders. Its share capital currently comprises 4.551.024.586 ordinary shares traded on
The Spanish Stock Market (Madrid, Barcelona, Bilbao and Valencia) and on those in London, New York, Lima, and Buenos Aires.
About Intersec
Intersec designs innovative software enabling operators to leverage their network Big Data. Our disruptive technology crunches and consolidates huge amounts of data coming from heterogeneous network equipment and IT, and turns them into actionable insights in real-time.