• The preference of Location-Based Advertising is growing in the US Market

    2016-02-01

    According to Market Research firm transparency market research, in the coming few years, the US global mobile advertising market will observe advertisers focusing more on performance. They will increase their spending as their ROI gets clearer along with more valuable and quantifiable results. The preference of location-based advertising is growing and will continue to assert its importance in the future. Location-based technology allows advertisers to deploy hyper-targeting, which enhances the effectiveness of mobile advertisements.

  • The preference of Location-Based Advertising is growing in the US Market

    2016-02-01

    According to Market Research firm transparency market research, in the coming few years, the US global mobile advertising market will observe advertisers focusing more on performance. They will increase their spending as their ROI gets clearer along with more valuable and quantifiable results. The preference of location-based advertising is growing and will continue to assert its importance in the future. Location-based technology allows advertisers to deploy hyper-targeting, which enhances the effectiveness of mobile advertisements.