In Data Privacy Week, we highlight telecom metadata. Unlike major OTT players, telecom companies are NOT in the business of selling personal data. Even with anonymized datasets, they can extract powerful insights from activity and mobility data and create valuable outcomes. ⬇️⬇️⬇️
DEFINITION_ So what's "Telecom metadata"?
📙metadata [ˈmetədeɪtə], plural noun
Metadata provides information about other data, but not the content of the data itself. Telecom metadata encompasses insightful attributes about mobile subscribers’ activity and mobility, such as call duration or device location, thus safeguarding their privacy.
INTERVIEW_ Powerful insights from anonymized datasets
Data privacy, confidentiality, and integrity are essential in the telecom sector. In a post-cookie world, CSPs have an amazing treasure trove of data and have the opportunity to position themselves as trusted guardians of personal data, a key competitive advantage.
TESTIMONIAL_ Metadata for privacy-respectful marketing
Cookies are set to bid farewell by 2024. As marketers brace for this shift, collaboration with telecommunications companies emerges as a key strategy for privacy-compliant data utilization. Discover how True Digital redefined data monetization with our micro-segmentation capabilities.
We are thrilled to present our 2023 Annual Review, an overview of the milestones, achievements, and growth that defined our journey over the past year. Join us in reflecting on a year of innovation, collaboration, and success! You can also read our press release on our FY2023 financial results.
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