Roaming monetization - Boosting roaming services

Context

Roaming data used to be an expensive luxury that most mobile subscribers thought wistfully about before traveling, making it a dying business for many mobile operators. Instead, this Canadian telecom operator wanted to turn this into an opportunity to increase their subscribers’ engagement with the brand and boost their top-line revenues by sending out relevant, proactive, and contextualized communications to travelers roaming abroad.

Solution

Intersec’s advanced geolocation and segmentation features allowed the telecom operator to reach out to their customers at the airport right before they switch off their mobile phones in a relevant and contextualized manner, personalize the customer experience, and dramatically improve the engagement of their subscribers before and while roaming abroad.

After only 3 months, here's what the telecom operator observed:

A conversion rate multiplied by 4
A 7% increase of the average uptake rate
A 10% increase of roaming revenues

“

I am not into switching suppliers just for a better deal. I prioritize building good relationships. Intersec has a very solid product to manage over 10 million subscribers in Canada. They are really committed to achieving the very best for their customers.

”

David

Senior Architect