Telcos can reinvent their value-creation formula
Communication service providers have unique access to 100% of their subscriber base. This is why many businesses are building partnerships with them to leverage users’ data in privacy-compliant ways. This information provides the best statistical source anyone could dream of, especially in a post-cookie world, to better understand their own customers' behavior and make smarter decisions.
Question is, how to harness such information when it comes from different sources and still provide a good response time? With its exclusive platform, Intersec provides you with an efficient way to continuously monitor terabytes of activity and mobility data in real-time and at scale, obtain a 360° of your entire subscribers base, enrich them with various sources and technologies and extract high-value insights for infinite monetization use cases.
Beyond its fast data capabilities, the strength of GeoInsights lies in its openness and modularity: users can indeed develop their own custom indicators and benefit from management rules specific to each use case”
Big Data and Data science project manager
Telco growth use cases
Digital customer journey
Leveraging smart segmentation, contextual insights, AI-based predictions, and workflow automation, telcos can create impactful marketing campaigns and offer stellar experiences to their subscriber customer base.
In a cookieless world, telcos provide a hyper-targeted marketing reach via high-engagement channels, allowing brands to reach customers in a personalized and contextualized way the instant they enter a defined area.
Geoanalytics and TV-statistics
Thanks to a 360° view of their subscribers through a digital twin of their database, telcos own datasets of rich insights and anonymized mobility patterns to develop sophisticated barometers, statistics, studies, and reports.