Telcos can reinvent their value-creation formula
Communication service providers have unique access to 100% of their subscriber base. This is why many businesses are building partnerships with them to leverage users’ data in privacy-compliant ways. This information provides the best statistical source anyone could dream of, especially in a post-cookie world, to better understand their own customers' behavior and make smarter decisions.
Question is, how to harness such information when it comes from different sources and still provide a good response time? With its exclusive platform, Intersec provides you with an efficient way to continuously monitor terabytes of activity and mobility data in real-time and at scale, obtain a 360° of your entire subscribers base, enrich them with various sources and technologies and extract high-value insights for infinite monetization use cases.
Telco growth use cases
Digital customer journey
Leveraging smart segmentation, contextual insights, AI-based predictions, and workflow automation, telcos can create impactful marketing campaigns and offer stellar experiences to their subscriber customer base.
In a cookieless world, telcos provide a hyper-targeted marketing reach via high-engagement channels, allowing brands to reach customers in a personalized and contextualized way the instant they enter a defined area.
Geoanalytics and TV-statistics
Thanks to a 360° view of their subscribers through a digital twin of their database, telcos own datasets of rich insights and anonymized mobility patterns to develop sophisticated barometers, statistics, studies, and reports.