Location-based advertising

Many businesses have long seen searching for ways to improve the efficiency of their marketing campaigns. The Intersec location-based advertising (LBA) solution is a powerful marketing tool that allows to reach customers in a personalized and contextualized way the instant they enter a defined area helping brands improve user experience, drive visits to stores and boost revenue.

Privacy by Design

Telcos can share non-anonymized data with third parties in compliance with data privacy laws, providing the customer’s explicit consent. Such data privacy principles are integrated at the heart of the Intersec platform architecture.

Micro-targeting at scale

The Intersec location-based advertising solution is fully scalable, enabling targeting and segmentation at scale. Crossed with CRM data and superior geofencing capabilities, it provides advertisers with a 360° view of their customers.

Omnichannel campaigns

Our omnichannel approach allows advertisers to communicate through all digital channels such as SMS, social media, or emails, removing boundaries, creating a unified user experience, and triggering ads by the location.

Trusted meaningful insights

Additional revenue stream with high profitability margin

Adding a location component with geofencing and real time capabilities, will enable the operators to provide a premium messaging service that can generate 10x the revenue of a traditional targeted message.

With the LBA operators can partner with major brands and engage in joint campaigns that will improve their brand image.

Cater multiple business sectors

The LBA enables operators to grow their B2B business and play an essential role in developing multiple brands across multiple business sectors including but not limited to Retail, Tourism, Real estate, restaurants, etc... helping businesses from all sizes to improve their sales and the efficiency of their marketing activities.

Tailored advertising campaign management

The Intersec location-based advertising solution enables operators to define and fully manage the type of campaign according to customers’ needs.

The intersec solution is easy to use and equipped with compelling features including:

Opt-in/opt-out mechanism
Couponing capabilities
Budget allocation and capping per customer
Multi language and multi channel capabilities
Etc..

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GeoReach

Real-time engagement, scalable results

GeoReach is a powerful event-driven marketing engine that drives real-time, geolocated campaigns with precision. Monitor campaign performance instantly with real-time metrics and adapt quickly with on-the-fly adjustments. The intuitive LBA campaign wizard simplifies setup, while advanced segmentation integrates CRM data and other sources for richer targeting. Built on Intersec’s award-winning Big Data technology, GeoReach scales effortlessly for even the largest operators without compromising real-time performance. Paired with a multichannel communication platform, GeoReach ensures the right message always reaches the right audience.

Technology

Key capabilities

Derive augmented insights on subscribers, and identify behavioral patterns thanks to AI.

At the message creation stage, users can pre-define several language versions. Each targeted subscriber receives the message in his/her preferred language.

As a LBA user, while setting up your campaign, you can get a live count (based on the last known locations of subscribers) of people inside the zone of a campaign who match your target.

IA-accelerated segment making

Automatic multi-language messaging

Zone audience estimation

IA-accelerated segment making

Automatic multi-language messaging

Zone audience estimation

Derive augmented insights on subscribers, and identify behavioral patterns thanks to AI.

At the message creation stage, users can pre-define several language versions. Each targeted subscriber receives the message in his/her preferred language.

As a LBA user, while setting up your campaign, you can get a live count (based on the last known locations of subscribers) of people inside the zone of a campaign who match your target.

Telco marketing use cases

Digital customer journey

Leveraging smart segmentation, contextual insights, AI-based predictions, and workflow automation, telcos can create impactful marketing campaigns and offer stellar experiences to their subscriber customer base.

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Location-based advertising

In a cookieless world, telcos provide a hyper-targeted marketing reach via high-engagement channels, allowing brands to reach customers in a personalized and contextualized way the instant they enter a defined area.

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Roaming monetization

Roaming revenues have been hit hard in recent times. Fast Data is a powerful ally that can enable visibility into how roamers behave, helping telcos formulate data monetization strategies.

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5G positioning opportunities

With the wealth of location data they collect, telecommunication companies are in the position to compete on equal terms with the GAFA players thereby, turning their 5G investment into tangible results.

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Smart Cities

Thanks to mobile and/or Wi-Fi data, it is now possible to have more granular insights regarding security, traffic flow, IoT, ecology, and many other cases. These analysis are of great value prior to refurbishing an area or reorganize a transportation path for instance.

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