.svg){kind=small}
LBA marketing: What works and what doesn’t in a campaign?" />
Geotargeting campaigns need to manage three fundamental elements: regulation changes, a proliferation of new data sources and attribution.
Marketers continue to invest their digital dollars in mobile advertising with campaigns utilizing location data to improve their relevance and effectiveness. BIA Advisory Services shows that marketers will spend over $26 billion in 2019 on campaigns built from location-based data. However, not all geotargeting campaigns are created equal. Here’s what makes for successful location-based marketing, and pitfalls to avoid.
Discover how we could help you with our solutions or read the article.
What are telcos betting on?
Whitepaper
CSPs confront fierce competition, necessitating enhanced connectivity, innovation, and efficiency across various sectors while adhering to strict regulations and prioritizing privacy.
Relying solely on data and SMS monetization is insufficient; CSPs must reinvent themselves within the value chain, grappling with stringent regulations. Despite excitement for 5G, effective monetization strategies remain elusive. Intersec's global poll of 800 telecom professionals unveils diverse data monetization opportunities which you can discover in our whitepaper.
