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Market Share vs. Wallet Share in the telecom industry

Market Share vs. Wallet Share in the telecom industry

Within a highly competitive and volatile market, Telecom Operators focus their efforts on Market Share by reducing churn while actively engaging in SIM activations to generate new clients and create a positive Net Add. However, securing their active base and maximizing the amount of revenue from every client is equally as important. Therefore, Telecom operators must also focus on their brand image and seek to maximize the revenue per customer spent regularly within their network rather than on a competing one. This is where the Wallet Share or Share of Wallet (SOW) comes in.
Beyond connectivity

[Whitepaper] Contextual marketing for a sustainable differentiation in telecoms

The collection and analysis of this ocean of data is the main ingredient for an outstanding customer experience.

In this whitepaper, learn how to build a personalized experience and to enrich it with contextualized information.

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[Whitepaper] Challenges for fast data rules engines

It is no secret that the world has grown impatient: from same-day delivery services to smartphone apps eliminating the wait for a cab, a date, or a table at a restaurant. This need for instant responsiveness comes with its corollary relevance.

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[Technical sheet] “Big Data Analytics”: A buzz word that has reality in the telecom environment

Discover the concrete opportunities brought to telecom operators by Big Data and the challenges that still need to be overcome. 

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[Webinar] A pragmatic approach to Big Data projects in Telecom

The big data opportunity for telecom vendors.

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[Technical sheet] Intersec Benchmarks against Sparks

We've just released the results of our benchmarks testing performances against Hadoop and Spark.

The combination of Intersec Fast Data solution with Red Hat Openstack NFV framework provides a solution with unmatched performance for both historical data analysis and real-time decisioning.

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[Webinar] Geolocation in 5G: technological landscape and promising use cases

With a privacy-conscious approach and as 5G-ready devices and networks start to roll out, Telcos are uniquely positioned to facilitate digital ecosystems on a national scale, allowing them to unlock promising use cases and boost top-line revenue growth.

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