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Infographics - Telecom Consumer Insights
Network data for marketing: the cookie-free alternative For more than two decades, cookies have been essential in the performance marketing industry for tracking and targeting the appropriate customer segments. However, due to evolving data privacy regulations and strategies from major tech companies, cookies have started to be phased out. In response, many businesses have partnered with other companies and ecosystems to use user data in ways that comply with privacy standards, and one promising option is collaborating with telecommunications companies.
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