Intersec recognized by Gartner for telco data monetization

Published on: 04/09/2023
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Recognized in Gartner®'s Hype CycleTM  for Telco Data Monetization

This recognition serves as a testament to Intersec's expertise and commitment to empowering telcos by providing them with a well-structured list of criteria and KPIs, guiding them in making informed decisions when selecting their suppliers. 

Intersec empowers telcos with a unique approach, setting itself apart in the telecommunications industry with privacy by design, fast data DNA, and a scalable platform. As a trusted partner, Intersec prioritizes data privacy, leveraging anonymized and aggregated datasets to ensure safe and privacy-friendly data-driven solutions.

With a focus on real-time large-scale data insights, Intersec provides telcos with a 360° view of their entire subscriber base, opening up limitless possibilities for internal data monetization. Additionally, Intersec's expertise in external data monetization allows telcos to offer high-value location-based advertising services and monetize geo-statistics, forging strong partnerships with clients in various industries.

Intersec's contribution to network monetization with IoT is equally significant, as telcos can explore NaaS as a new line of business. By selling advanced location intelligence APIs, Intersec enables telcos to upsell connectivity on IoT SIM cards, presenting manufacturers with unprecedented opportunities for leveraging the power of the 5G network without incurring additional infrastructure expenses.

This distinctive approach makes us the sole player in the report offering such comprehensive and ready-to-use solutions. Our off-the-shelf applications enable telecom operators to quickly and efficiently implement data monetization strategies, delivering tangible results without the need for extensive customization or development efforts.

"We are honored to be recognized by Gartner for our contributions to the telco data monetization domain, and this acknowledgment further motivates us to continue pioneering advancements in data-driven solutions for the telecom industry. As we move forward, we remain dedicated to empowering telcos with the tools they need to capitalize on their data and drive sustainable growth in the competitive market", said Christophe Nez, VP Product.

The abundance of data generated by operators holds vast potential for driving growth and delivering superior customer experiences. By analyzing their data, telecom operators can gain a deeper understanding of their customers, optimize their services, and make data-driven decisions to stay ahead in the competitive market, such as:

  • Optimize Advertising Efforts: Operators can precisely target advertising campaigns, ensuring relevant content reaches the right audience at the right time. This leads to increased engagement and higher conversion rates.
  • Provide Actionable Geoanalytics: Understanding geolocation data helps operators identify high-traffic areas, network congestion, and service gaps. By optimizing network resources based on these insights, operators can enhance network performance and customer experience. Industries that could find value in this data are Retail (covering catchment areas, optimal locations, and customer journeys), Banking (enabling identity verification and location checks), Public Sector (embracing tourism statistics and areas of high traffic), and Real Estate (analyzing population movements).
  • Uncover TV Viewership Statistics: Data analysis can reveal valuable information about TV viewership habits, program preferences, and viewing patterns. Armed with this knowledge, telecom operators can negotiate better content deals and deliver tailored content to subscribers.

Embracing data-driven strategies is key to unleashing the full potential of data and unlocking a successful future for the telecommunications industry. Read on to explore the possibilities and unlock new avenues of growth with Intersec.



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