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Network data for marketing: the cookie-free alternative
For more than two decades, cookies have been essential in the performance marketing industry for tracking and targeting the appropriate customer segments. However, due to evolving data privacy regulations and strategies from major tech companies, cookies have started to be phased out. In response, many businesses have partnered with other companies and ecosystems to use user data in ways that comply with privacy standards, and one promising option is collaborating with telecommunications companies.
Marketers now gather and utilize network customer data as a powerful alternative. Telecom companies possess a comprehensive and respectful view of their subscribers through extensive data, including call and browsing history, location and mobility data, payment behavior, and interactions with digital services like video streaming and e-wallets.
Learn more:
→ Metadata advantage - Video series
→ Intersec recognized by Gartner for telco data monetization
[Buying guide] Network location platform
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