Our customers trust us. Discover why.

Our platforms locate almost a billion people 24/7, enabling our 80+ customers in 50 countries to take large-scale action on public safety, marketing and advertising, connected objects for smarter cities, and innovate for the future.

Explore some of the customer achievements made possible by using our platform and out-of-the-box solutions.

Success stories

Safer communities

Smarter telecoms

left right

Context

Since June 2022, the European Electronic Communications Code (EECC) Article 110 requires all EU countries to operate a public warning system that can send geo-targeted emergency alerts to all mobile users located in the affected area in case of an emergency.

Progressing on technology transformation, the French Ministry of the Interior, alongside the three major national mobile operators – Orange, Bouygues Telecom, and SFR – selected the Intersec public warning solution to implement a fully integrated alerting architecture for the years to come.

Solution

100% coverage of cell phones in use in metropolitan France and French overseas territories (more than 80 million units)
Multi-channel portal combining all alerting media: Cell Broadcast, Location-Based SMS, sirens, social media, websites… and ready to integrate with Galileo
Tactical management of a crisis with real-time population heatmaps, retargeting capabilities, and highly contextualized communications

We were attracted by the completeness of the Intersec solution, by its experience in delivering messages on a very large scale depending on the real-time location of recipients, and by the willingness of its teams to keep this solution at the cutting edge of technology over the years to come.

Romain Moutard

Director of the FR-Alert program

Context

Article 110 of the European Electronic Communications Code (EECC) mandated all EU countries to operate a public warning system that can send geo-targeted emergency alerts to all mobile users located in the affected area in case of an emergency.

Telefonica O₂ Germany was looking for a partner able to deploy Cell Broadcast technology in a collaborative manner, in full compliance with data privacy regulations, and in alignment with the EECC requirements.

Solution

As the European Union's leading public warning system provider and with 19 years of experience in the telco industry, Intersec had demonstrated its ability to deploy nationwide public warning systems at Tier-1 operators
Intersec partnered with Telefónica Ingeniería de Seguridad (TIS) to ensure seamless and smooth integration in record time
On 2022 Nationwide Alert Day – Warntag – Telefonica successfully broadcasted two alert messages - in German and in English – from the Federal Office for Civil Protection and Disaster Relief in just a matter of seconds, confirming the high-end performance of the solution

The high level of expertise and experience of the Intersec professional services team enabled a smooth integration in record time. This success is a testament to the relevance of this partnership, where Intersec's expertise and ours work together in the best possible way.

Victor Fortes

IT Project Manager, O₂ Germany

Context

Epidemic clusters had become a challenge for disease control, becoming a serious burden for hospitals. The challenge was to get stakeholders involved as quickly as possible and be able to communicate in real-time regarding the incident thanks to situational awareness via density maps and other means.

To be the most effective in preventing further spread, the data has to be low-latency, real-time data, which shows how these anonymous mobile phones are moving, and to immediately and proactively determine the location hubs of increasing population density.

Solution

Mobility data-based tools allow authorities to automatically determine where large gatherings were forming via the geographic density of the mobile phone locations. The Intersec fast data capabilities overcame all technical challenges around the anonymous tracking and tracing at scale:

Performing event stream processing on 500,000 anonymous location events every second for over 30 million mobile phones
Visualization, in real-time of subscribers from a local to a national scale, with heatmaps/choropleths
Making a dataset of 2 petabytes of reference data and historical data available for further analysis and investigation with ultra-low latency, on the order of milliseconds
Scoring: a rating scale to identify the at-risk populations
Prediction: insights utilized to predict scenarios, decide where to send medical staff, identify people likely to get sick, and streamline medical operations

Learn more

As a result of our use of the Intersec platform, we have been able to provide the Asia-Pacific authorities with instantaneous, precise location data that saves lives and prevents additional evolution of the pandemic.

Pedro Uria Recio

Chief analytics & AI officer

Context

The Téléphone Grave Danger (TGD) is a system set up by the Ministry of Justice to help victims of domestic violence in less than seven minutes. Equipped with an alert button, the TGD can be used to alert national police and gendarmerie units 24 hours a day, 7 days a week. Article 41-3-1 of the French Code of Criminal Procedure allows the caller to be geolocated when the alert is triggered.

Solution

All the victim has to do is press the emergency button to alert emergency services. There's no need to call 17, wait, or even speak. Intersec's platform, integrated into Orange's network architecture, instantly provides the victim's geolocation.
Intersec's solution then forwards the precise, complete geolocation information in real time to the relevant emergency services (nearby police and gendarmerie) so that they can intervene without delay. This rapid response protects victims and can save lives.
The courts decide on the allocation of these phones, and hand them over to the people concerned. The system has proved its worth, and the number of TGDs allocated is increasing every year: 300 in 2019, 727 in 2020, 3,500 in 2022, and almost 5,000 in 2024.

We have an individual and collective responsibility to protect victims of domestic violence. We continue to work together to improve our operations and strengthen the involvement of our technological partners.

Laurent Combet

Senior Manager

left right

Context

Orange Guinea is the leader in its territory, with more than 60% of the market share. Since 2013, the marketing team has been working with Intersec to conduct marketing campaigns to its subscribers’ base, with the same ongoing goals: more optimized, more effective.

Solution

The support from Intersec's team has enabled Orange Guinea to optimize campaigns, gain efficiency and reallocate time to strategic initiatives. From the very first months of use, the share of revenue attributed to their activities has increased significantly, positioning this branch as one of the best performing in the MEA zone. The key to success lies in the continuous optimization of campaigns.

With the target optimization feature, marketing teams can refine the appetence score, optimize adoption and avoid revenue cannibalization. Knowing exactly when to engage with subscribers maximizes response & engagement rates, alongside preventing churn. A campaign that uses the target optimization capabilities improves the conversion rate by more than 5%.

For years, Intersec's marketing solution and the strategic & tactical support we have received have enabled us to make great achievements, to focus more on strategy and to demonstrate a direct and growing contribution to Orange Guinea's revenues.

Nene Hadiatou Bah

CVM & Loyalty Manager, Orange Guinea

Context

Cookies are scheduled to be phased out by 2024, so marketers are starting to leverage users’ data in privacy-compliant ways by collaborating with telcos. True Digital, a multinational technology company with headquarter in Bangkok, monetizes its data as an insightful and privacy-respectful option in the post-cookie world.

Solution

True Digital has been using Intersec’s platform to enhance their micro-segmentation capabilities and label all their subscribers with 400+ tags: demographic, geographic, behavioral, and interest-based.

This segmentation has proven extremely useful in:

Addressing the needs of enterprise clients who want to advertise on high-engagement channels (SMS, video streaming, e-wallet apps…)
Increasing customer engagement since the telco can use real-time triggers to decide the best moment to interact with the customer
Conducting footfall and mobility analyses leveraging the location technologies of the platform, combined with their micro-segmentation labels, helping businesses make better location decisions (e.g., where to open a branch, shop…)

Telcos are one of the best options for data partnerships. Thanks to telcos’ vast amount of data and high-engagement channels, they can roll out cookie-free and privacy-friendly data-driven solutions for advertising, credit risk and intelligence.

Pedro Uria Recio

Chief analytics & AI officer

Context

Through its cell phone network, SFR can report on the movements of 21 million cell phones in France. The data is collected 24/7, and the studies produced are anonymized in order to guarantee the respect and protection of personal data, in accordance with GDPR standards.

Based on this data, SFR Geostatistics offers actors in the tourism and transportation industries and local authorities the opportunity to carry out statistical studies based on reliable data which, when extrapolated, retrace the movements and frequentation of users on a national scale, in order to gain a better understanding of their territory and thus make strategic decisions with complete confidence.

Solution

Intersec's GeoInsights solution provides :

a solution for collecting and storing metadata extracted from SFR's cell phone network over a 12-month period
big data algorithms specialized in the processing of mobile geolocation data, allowing extremely fast and efficient exploitation of very large volumes of input data to produce synthetic statistical indicators on a recurring basis or on demand
a library of predefined business indicators, with management rules adapted to geographical issues, allowing the restitution of indicators of frequentation, travel, etc.
a robust technical solution for the technical management of the server cluster

SFR Geostatistics can thus calculate numerous indicators adjusted to the entire population of 11-79 year olds, which reflect the frequentation, flows and behavior of the populations on the French territory:

indicators of attendance, flows, length of stay, etc.
the level of detail required (time slot, CSP...)
administrative areas (EPCI, departments, regions, etc.)
the study period, with the possibility of comparing with historical data calculated since 2019

Beyond its fast data capabilities, the strength of GeoInsights lies in its openness and modularity: users can indeed develop their own custom indicators and benefit from management rules specific to each use case.

Loïc Lelièvre

Big Data and Data science project manager