5G positioning opportunities

Geolocation in 5G is driving a shift for CSPs

The past few years have proven consumer privacy is of great importance by evolving towards a cookie-less era to protect citizens’ rights, hitting OTT revenue streams, shaking the advertising ecosystem, and putting mobile operators' biggest asset back at the center: their network.

With the wealth of location data they collect, telecommunication companies are in the position to compete on equal terms with the GAFA players thereby, turning their 5G investment into tangible results. Through the opening of private 5G networks, they can also address new verticals such as Industry 4.0 and connected vehicles, and truly reinvent their value-creation formula.

Most advanced location

Our unique approach to geolocation enables telcos to have a view over the location of their whole subscriber base, updated continuously and in real-time, a prerequisite to start tapping into value-added insights while meeting regulatory requirements.

AI-enriched insights

Designed by fast data experts, our software stack derives value from network-originated location data and leverages AI for user behavior analytics, automatic detection, and predictive maintenance.

Easy to integrate

Our 5G-ready location platform orchestrates the most extensive stack of location technologies on the market, and all our solutions are network-agnostic and compatible with any cellular network design.

Data-as-a-service and new verticals

MONETIZE YOUR MOBILITY DATA

Most successful telcos have created an extremely granular 360-view of their customers, at a very granular level, and rolled out cookie-free geodata solutions. Telco networks also connect machines; our location middleware locates, connects, and analyzes the behavior of devices and triggers real-time business processes.

NEW VERTICALS, NEW INDUSTRIES

5G significantly augments the network capacity and increased spacial accuracy, supporting the next wave of new connections related to IoTs. This is a great opportunity for mobile network operators to open their networks and serve new verticals such as industry 4.0 or connected vehicles.

COMMERCIAL USE CASES

The death of third-party cookies has an immediate impact on targeting and advertising. The advertising ecosystem is looking for alternate sources of first-party data. CSPs own the best source of location data while playing by the rules, and this has become a competitive advantage for those who find alternative monetization routes.

SMARTER CITIES

Location intelligence in 5G has a tremendous impact on several aspects of smart cities from real estate development to traffic and transport management, to crime prevention, and more. Our platform can reveal variations in foot traffic in a defined area, the routes most commonly by cyclists, pedestrians, cars, and buses, and changes in citizens’ activity and mobility. It also refines people segmentation, segmenting visitors by type (workers, tourists, residents) and allowing cities to implement changes that will enhance almost every facet of their services.

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5G positioning enhancements

Scale

5G significantly augments the network capacity, supporting the next wave of new connections related to IoTs, which is a great opportunity for mobile network operators to open their ecosystem to serve new verticals, provided they have the proper tools to scale accordingly.

Speed

With greater data-bandwidth, operators can process data 4 to 5 times faster and unlocks various use cases around time-sensitive and mission-critical applications, Industry 4.0, AR/VR media and applications, UltraHD or 360-degree streaming.

Accuracy

With a refined positioning accuracy down to the centimeter, telcos can unlock a series of opportunities, in the fields of security, industry 4.0, logistics, smart factories, autonomous vehicles, etc.

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We help telcos and public authorities embrace the digital revolution as we believe data transform the way our customers work.

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TECHNOLOGY

5G technological landscape

Millimeter waves

Due to its requirement to support higher data rate, 5G uses millimeter waves. Millimeter waves occupy in the Extremely High-Frequency band (above 30 GHz) of radio frequency spectrum. Used in 5G technology, they can be used to provide high-bandwidth capacity in stadiums and airports for example, more reliable service in urban areas, and faster download speeds. On top of increased capacity, speed, reliability, and reduced latency, mmWaves provide great accuracy. They are used in geolocation applications for their short range and high resolution. Their small wavelength, and the use of high number of beams (up to 64 SSB) allow them to locate mobile devices and connected objects with great precision.

Beamforming

Beamforming enables improved Signal-to-Noise Ratios (SNR) and increases signal range for both outdoors and - importantly - indoor coverage. Combined with mmWaves, beamforming improves the throughput and connection density of 5G network cells and leads to greater location accuracy at the subcellar level, in milliseconds.

Real Time Kinematics (RTK)

While the signal received from satellites is the same as in traditional GNSS, Real Time Kinematics (RTK) is a new reception method utilizing real-time data from a nearby reference station (e.g., 5G base station) resulting in cm-level positioning accuracy.