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Roaming monetization
Today, in our global village, many practice mobile roaming. In this context, operators must adapt their roaming services to this reality while scrupulously applying roaming regulations, particularly the 'roam like at home' policy which, since its implementation, has significantly reduced mobile roaming revenues.
To remain competitive, telecom operators must focus on innovation and create new revenue-generating uses. Big data can help them thrive while recovering lost revenues.
Elevate your roaming business
Adjust permanent outbound roamer thresholds
moreBig data analysis can enable you to evaluate and identify those roamers who qualify as “permanent” roamers. By using data to carry out test scenarios, you can experiment with different criteria and threshold levels and see what impact that could have on roaming profitability.
Prevent roamers from switching to roaming alternatives
moreBy understanding the preferences of each customer and which services they engage with the most, operators can offer tailored packages that enable them to continue accessing those services whilst abroad. However, to deliver this, operators not only need to understand customers’ preferences and expectations but offer the right innovative products and pricing to deepen engagement.
Analyze roaming packages consumption
moreBig data analysis can help you gain a clearer picture of all your customers’ habits when roaming. Analysis can give you greater visibility of this type of practice and let you respond. It means you can offer higher-level roaming packages which bring benefits across the board. It drives customer satisfaction since there should be no billshock, and it also drives revenues for operators since people who were limiting their roaming usage may be happy to spend more. Furthermore, it potentially increases margin; with a higher-limit data package, more customers will not use it all up.
Target silent roamers with attractive packages
moreSilent roamers are a major opportunity for operators to generate additional revenues from their own subscribers.
Empowered by subscriber data, operators can develop specific marketing campaigns aimed to stimulate roaming among this subset of users.
Using real-time data access to give these subscribers flexibility is key; setting daily usage caps, tracking data consumption, and providing real-time alerts will renew subscribers’ confidence in roaming services.
Reassure PAYG travellers with ‘peace of mind’ offers
morePay as You Go (PAYG) travelers may use roaming accidentally – or choose to use roaming but with no idea of how much it might cost them. They can be in for a surprise when they get home and find a large bill waiting for them. This creates dissatisfaction and complaint calls to the service center, and from the perspective of the operator, potential refunds and, in the worst-case scenario, churn. Using big data, operators can identify PAYG roamers and, again, make them aware of the availability of roaming packages that could be of interest to them.
Use data insights to customize the roaming experience
moreDevelop personalized roaming bundles – matching usage profile, time spent in other countries, and other preferences:
- Combine bundles with prioritized access to OTT video and other services from the domestic network to attract usage
- Use this data to hold roaming partners accountable and identify problems in real time. Also, automate QoE management for affected subscribers, or take informed steps manually
Featured content
Intersec recognized by Gartner for telco data monetization
Telco marketing use cases
Digital customer journey
Leveraging smart segmentation, contextual insights, AI-based predictions, and workflow automation, telcos can create impactful marketing campaigns and offer stellar experiences to their subscriber customer base.
Location-based advertising
In a cookieless world, telcos provide a hyper-targeted marketing reach via high-engagement channels, allowing brands to reach customers in a personalized and contextualized way the instant they enter a defined area.
Roaming monetization
Roaming revenues have been hit hard in recent times. Fast Data is a powerful ally that can enable visibility into how roamers behave, helping telcos formulate data monetization strategies.
5G positioning opportunities
With the wealth of location data they collect, telecommunication companies are in the position to compete on equal terms with the GAFA players thereby, turning their 5G investment into tangible results.
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