Big Data and Analytics Telco Market insights

Beyond connectivity

Published on: 13/07/2016

Improved customer satisfaction is key driver. Customer satisfaction / churn reduction is the most important driver of BDA implementations among the firms surveyed.

The ability to personalize services for individual customers is the next highest and also linked to revenue generation. Of importance too as a driver but less so is network optimization, which is focused on cost savings, according to Hexa reports.

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