Roaming monetization - Boosting roaming services

Context

Roaming data used to be an expensive luxury that most mobile subscribers thought wistfully about before traveling, making it a dying business for many mobile operators. Instead, this Canadian telecom operator wanted to turn this into an opportunity to increase their subscribers’ engagement with the brand and boost their top-line revenues by sending out relevant, proactive, and contextualized communications to travelers roaming abroad.

Solution

Intersec’s advanced geolocation and segmentation features allowed the telecom operator to reach out to their customers at the airport right before they switch off their mobile phones in a relevant and contextualized manner, personalize the customer experience, and dramatically improve the engagement of their subscribers before and while roaming abroad.

After only 3 months, here's what the telecom operator observed:

A conversion rate multiplied by 4
A 7% increase of the average uptake rate
A 10% increase of roaming revenues

“

I am not into switching suppliers just for a better deal. I prioritize building good relationships. Intersec has a very solid product to manage over 10 million subscribers in Canada. They are really committed to achieving the very best for their customers.

”

David

Senior Architect

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Use case listing

Telco growth

Roaming monetization in Canada

Roaming was a dying line of business, an expensive luxury most subscribers avoided. A Canadian operator decided to reverse that. With our geolocation and segmentation, it turned airport departures into revenue: 4x conversion, 7% higher uptake, 10% more roaming revenue in three months.

Discover the success story

Digital customer journey, Orange Guinea

Continuous campaign optimization let Orange Guinea's marketing team gain efficiency and reallocate time to strategic initiatives. A target optimization feature refines the appetence score, optimizes adoption, and avoids revenue cannibalization, so every campaign reaches the right subscriber at the right moment.

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Geostatistics, SFR France

An entire country's movements, collected around the clock, too vast for any single server to process. SFR needed to turn that big data into clear, usable indicators. The result: a geostatistics business selling population-flow and travel-pattern insights to tourism, transport, and public authorities, all fully anonymized and GDPR-compliant.

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Telecom data monetization in Thailand

Telcos hold something advertisers lost when cookies disappeared: a rich, first-party view of real people. True Digital turns that network data into a privacy-first alternative to cookies, applying 400+ demographic, geographic, behavioural, and interest-based tags to reach the right audiences at scale.

Discover the success story