Today, it’s all about keeping up with the experience offered by Over-The-Top players like Netflix and Amazon. Consumers expect their services to understand them, relying on historical transactional data to identify behavioural patterns and create a delightful customer experience.
Think of all the data you’re sitting on. Have you ever thought about monetizing it but are worried about putting your customers’ privacy at risk? Consider anonymized data aggregates that help the community. It’s win-win.
Your data can help: